With over 80% of people using search engines to find what they need on the internet, and over 90% of these users in Australia selecting Google as the primary search engine, it is essential that your business website be found on Google.

Search Engine Marketing combines Search Engine Optimisation (SEO) and Pay-per-click (PPC).

What is Search Engine Optimisation?

Search Engine Optimisation involves increasing your website's visibility in search engines when a user searches on a particular targetted keyword. Generally SEO searches are focused on the free search engine listings.

Search Engine Optimisation services start with researching keywords and then look at ways your website (and other linked websites) can be modified to enhance the search results.

SEO is generally more effective than PPC as searchers generally prefer the integrity of the non-paid results.

SEO should be an onging marketing effort for all websites. Please contact us to ask about our SEO services.

What is Pay-per-click (PPC).

Pay-per-click (PPC) involves paying to gain positions on related keyword searches. Each time a visitor clicks on your ad or link you are charged a pre-determined rate. The most common PPC system is Google AdWords.

PPC provides a fast track to making your site visible on Google, yet is not as effective as SEO or 'organic' positioning. Often PPC is used for immediate brand awareness and is supported by an extensive SEO campaign.

Please contact us to ask about our managed Google AdWords service.