What is Search Engine Marketing

With over 80% of people using search engines to find what they need on the internet, and over 90% of these users in Australia selecting Google as the primary search engine it is essential that your business website be found on Google.

Search Engine Marketing combines Search Engine Optimisation (SEO) and Pay-per-click (PPC).

What is Search Engine Optimisation?

Search Engine Optimisation involves increasing your websites visibility in search engines when a user searches on a particular targetted keyword. Generally SEO searches are focused on the free search engine listings.

Search Engine Optimisation services start with researching keywords and then look at ways your website (and other linked websites) can be modified to enhance the search results.

SEO is generally more effective than PPC as searchers generally prefer the integrity of the non paid results, there is an interesting stdy done by

SEO should be an onging marketing effort for all websites, please contact us to ask about our SEO services.

What is Pay-per-click (PPC).

Pay-per-click (PPC) involves paying to gain positions on related keyword searches, each time a visitor clicks on your ad or link you are charged a pre determined rate. The most common PPC system is Google Adwords.

PPC provides a fast track to making your site visible on Google yet is not as effective as SEO or 'organic' positioning. Often PPC is used for immediate brand awareness and is supported by an extensive SEO campaign.

Please contact us to ask about our managed Google Adwords service.

----------------------------------------------

As you can see from the usability image below most Google viewers look at the top left of the screen - just where the SEO listings are most likely to appear!

Country Connect Website Design, Graphic Design & Search Engine Marketing

Tamworth, NSW, 2340
Phone: Tamworth: 02 6766 1819 Gunnedah: 02 6742 9919
Email: info@countryconnect.com.au